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Product sales

Tips & tricks

Many people jump straight to product sales for fundraising since it requires little planning and can be put in the students’ hands directly; what you sell is what you earn. You can certainly make a fair profit with product sales, so here are a few tips to make it profitable.
  • Choose a product your community needs and wants to buy.
  • Don’t put people in the position of buying out of obligation; consider polling a sample audience on what they would be most likely to buy.
  • Don’t saturate the market. If there are already a lot of sales going on at your school maybe right now isn’t the best time to add one more.
  • Take and deliver orders whenever possible so you aren’t left with excess product to unload.
  • Look for products with a large profit margin.
    • EF Group Leader, Alicia Chapman of Maine sold Yankee Candles at a 40% profit margin! Her group of nine students raised $1,560 in three weeks.
    • One tour group sold school T-shirts with a unique logo created by one of the students. The shirts cost $5 to produce and were sold for $10 for a 50% profit margin. The group raised $5,000 in one month, sold out of shirts and are still getting requests for more!


    Scrip programs

    Money up front: $0
    How it works: Partner with corporations to purchase gift cards to well-known stores at a discounted rate and sell them at full value.

    Food sales and concessions

    Money up front: Varies
    How it works: Most concession-stand food is affordable when bought in bulk, which means you can turn a large profit margin. Consider these opportunities to run a concession stand:
    • Contact your athletic boosters to get on the schedule for the concession stand during large sporting events.
    • Consider selling an ethnic dish of the region you are traveling and take orders in advance so you aren’t left with extra product.
    • Contact nearby universities and minor/major league stadiums since many allow fundraising groups to work their concessions and share a portion of the profits.
    • Keep an eye on the community calendar for other events (flea market, car shows, county fairs) that you can contact to help run concessions.
    • For further information, read our post on EF’s blog, Following the Equator.

    For more fundraising ideas, download our Product Sales Fundraising Guide (PDF) »

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